Below is a sample of a case studies we have worked on with Fortune 100 companies.
CLIENT: PROCTOR & GAMBLE
ToothOpolis Game Design.
P&G's Oral Care team and immersive technology departments enlisted iVG.World to design a virtual game which would not only entertain the youth but instill good oral hygiene habits and build brand awareness.
A team of 16 young girls / non-binary from diverse backgrounds collaborated on game thinking, 3D modeling and game design to create A Metaverse Community for the Oral-B brand that seamlessly connects the digital to the physical world in a Play To Earn to Succeed game.
CLIENT: FIFTH THIRD BANK
The Future of Banking Through the Eyes of the Next Generation.
Fifth Third Bank ONE67 innovation team was exploring new financial services applications for an emerging technology. In iVG.World they saw an opportunity to have the next generation of customers imagine uses of a technology they were growing up with and to do this unencumbered by decades of the status quo in banking (either as a customer or banker).
The young girls, immersed in exponential technology and guided by an expert coach, came up with many concepts that were filtered down to eight viable solutions/concept boards to be presented to the bank’s innovation team.
Out of the eight solutions presented, the ONE67 team found viability in five. The bank’s definition of viability:1. must be meaningful for the customer, 2. has to make financial sense for the bank and 3. the technology is feasible within the next 5 years.
In addition to the five viable concepts iVG.World delivered, the partnership yielded new innovation methods and tools as well as rewarding engagements for their team members and other employees.
CLIENT: CHROMATIC TECHNOLOGIES INC.
Packaging Innovation that Saves Lives
Chromatic Technologies Inc. (CTI) is an innovation partner for various consumer brands. CTI’s thermochromic, photochromic, hydrochromic and glow in the dark ink technology enables brand experiences in the hands of their consumers. CTI engaged iVG.World to explore innovative applications of their existing technologies for the soda beverage industry.
A CTI team member briefed the iVG.World team on the Chromatic Inks technologies, their applications and the 5 year soda beverage industry disruptive trends they are considering.
The iVG.World team applied their innovation skills and their fresh unbounded perspective to designing and delivering 44 futuristic concepts and a vault of insights. The CTI innovation team considered 48% (21) of all concepts as viable and applicable for CTI’s current technology. The CTI team also found 95% (20) of those concepts are fresh and novel ways for CTI technology applications.